CPA Marketing Definitions

Here are some of the basic terms used in CPA marketing.

CPA Affiliate, also called CPA Publisher, is the one who generates leads or sales. This means you are the one who drives traffic to the CPA offers.

CPA Advertiser, also called CPA Marketer or CPA Seller, is the one who has an offer for which they are prepared to pay for leads. The CPA affiliates generate leads for the CPA advertisers.

CPA Networks are the organizations that CPA affiliates and CPA advertisers join. The CPA networks take a share of money paid by the advertisers.

CPA stands for Cost Per Action, also sometimes referred to as Cost Per Acquisition.

Incentivized CPA offer, or just incentivized offer, is an offer that can be promoted with giving the visitor something in return for signing up through your affiliate link. For example, you could offer a free report about efficient fat-burning exercises to them who sign up for an acai berry free trial using your CPA link.


The following terms are not specific to CPA marketing, but very often used in CPA marketing.

CPM stands for Cost Per Mille. It is generally used for banner ads. CPM stands for thousand impressions. So if you pay $5 CPM, means that you pay $5 to get your banner displayed to 1000 visitors.

PPC stands for Pay Per Click. It is an Internet advertising model based in which advertisers pay only when their ad is clicked. A lot of PPC providers exist but Google AdWords is by far the biggest. Google AdWords together with Yahoo! and Microsoft AdCenter (Bing) are the Tier 1 PPC Providers.

PPV stands for Pay Per View. In Internet marketing it is also known as contextual advertising or cost per view advertising.

Media Buy is defined as purchase of time or space in an advertising medium, such as radio, television or print space. In Internet marketing this often means buying advertisement space on a website, generally used for a banner ad.

SEO stands for Search Engine optimization. It refers to the process of increasing the volume of organic (free) traffic to a web site, sometimes also the process of improving the quality of the traffic. Often this means trying to get a higher ranking on Google. SEO can be on-site (on-page), for example by optimizing a web page for a specific keyword, or off-site (off-page), for example creating backlinks, that is, creating links from other web sites to your web page.

Geo Targeting in Internet marketing is the process of determining the geographic location (the physical location) of a visitor and displaying different content to the visitor based on his location.


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