PLR stands for private label rights and is often used in Internet marketing. PLR is a license where the author sells all or part of the intellectual property rights to their work. Purchasers of PLR products can typically change the product and claim authorship. But PLR products often have various limitations, always read the terms and conditions before purchasing any PLR product.
Another popular term often used is master resale rights. Master resale (or resell) rights allows you to sell to your customers both the product and the resell rights to that product. Note that you are not allowed to change the product or claim authorship, once again, always check the specific terms and conditions for each product.
Beware of the difference between master resale rights and resale rights. A product with resale right allows you to sell the product to your customers but not pass on the resell rights to your customers. This means that your customers can only use the product for their private use.
As can be seen, PLR products typically offer the buyer a lot of flexibility. It is often possible to even change the format of the product, a PDF document can for example be converted to a video or audio tutorial.
PLR products can be as simple as a set of articles or as complex as a complete marketing package with eBooks and audio recordings. As mentioned before, each PLR product has its specific terms and conditions, make sure that you read the limitations before you buy any PLR products. Many but far from all PLR products come with an unconditional license that basically allows the new owner to use and redo the product any way they like. Unconditional PLR may have only one limitation, you can’t turn around and resell it as PLR to others.
Typically, you can add your own name, add and delete sections, even sell it on to others with a price that you determine. It’s as if you’re the original author without all of the work of authoring. This can be a huge time saver. Be aware that you are often not allowed to give away PLR products for free.
Needless to say, the quality of PLR products vary a lot. A lot of PLR products are more or less worthless but you also have a lot of quality products. Unsurprisingly, good PLR products are often much more expensive than the cheapest PLR products. Deals that sound too good to be true are often useless. If you get 50 articles for $5, be prepared that virtually all articles are without any substance.
If you are going to use PLR products as web content, you may want to check how much it has already been used. If you can get a snippet of the text, google it (in quotes) to see how many times it’s been used on the net. This way you can get an idea of how many others have purchased the same package. Some PLR packages are limited to a specific number of copies while others have no such limits.
Some PLR sites are membership based, meaning the number of buyers is limited. Others have no membership. You might get a lot more content with a membership, but some of it may not be the niche you’re looking for. With a no-membership PLR site, you pick and choose what niche topics you’re going to buy so that you don’t end up with a lot of unused products.
All in all, high quality unconditional PLR products are money and time savers. For $50 to $200 you can get top quality, well designed content that you would otherwise spend many countless hours producing by yourself or paying through the nose for a freelancer to do something similar. But beware that there are plenty of low quality PLR products which are virtually worthless.